About me

Hello, my name is Guilherme, and I am a Brazilian who lives in Québec and loves this land.
I graduated in industrial design, migrated to graphic design, then to web design, and finally, in 2014, I discovered a passion for UX Design.
I currently work as a UI/UX designer, but my passion is the analytical and strategic side of UX.

Qualitative & Quantitative Research

I usually use Google Analytics and Hotjar to know the stats, but for qualitative surveys. I have been using Hotjar Surveys, TypeForm, and phone calls.
Surprises are never lacking!

Prototyping

In these last years, I have acquired good experience in making prototypes. Mostly high-fidelity prototypes intended for users and our developers.

Justinmind, Sketch, Adobe XD and Figma.

Workflows & Wireframes

I love workflows. They give me a view of everything that is not necessarily obvious. After that, the wireframes come out smoothly.

Illustrator, Miro and Figma.

Experience

UI / UX DESIGNER

Responsible for interface design, analysis, and development of workflows for Canadel web applications, especially the furniture configuration platform – UDesign (udesign.canadel.com).

  • Usability research, data, and testing;

  • Personas;

  • Customer Journey Maps;

  • Prototyping.

GRAPHIC DESIGNER

  • Graphic design of advertisements for magazines such as FurnitureToday.

  • Catalog’s layout.

  • Graphic design, integration, and updating of the website (Magento).

  • Graphic design of UDesign interfaces (online furniture customization tool).

  • Integration and analysis of Google Analytics on the website and UDesign.

WEB DESIGNER

Design, construction and maintenance of static and dynamic websites.

  • HTML and CSS 

  • WordPress

What I do when I’m not working

I love contemporary Christian music and playing the drums.
I am keen on technology, and new solutions, and I don’t stop reading about these topics.
Science fiction films and series are another passion. Welcome to Netflix, Disney +, and Amazon Prime.

What I do when I'm not working

I transform this acoustic drum into a hybrid one.